Our vision is to be the go-to destination for contemporary and inspiring menswear brands. With more than 100 years of history in manufacturing, wholesale and retail, the mission of every Baird employee is to dress men well.
Our vision is to be the go-to destination for contemporary and inspiring menswear brands. With more than 100 years of history in manufacturing, wholesale and retail, the mission of every Baird employee is to dress men well.
Founded in 1894, we grew from manufacturing in factories in the north of England to wholesale, concessions, standalone retail and online. We are one of the UK’s largest formalwear companies and in the past decade added casualwear brands to our portfolio.
With our parent company we provide services across ecommerce, finance, marketing, visual merchandising and supply chain management. We manage distribution, standalone retail, web stores and partner sites such as Debenhams.com, Johnlewis.com and Shop Direct, plus European wholesale with partners including Zalando.
The Baird Group has a large portfolio of owned and licensed fashion brands and fascias, each with their own unique identity and customer base.
With over 30 stores across the UK, two websites (suitdirect.co.uk and suitdirect.com) and partnerships across wholesale and retail, we understand the importance of working closely with our partners to ensure we are always dressing men well.
Discover seasonal campaigns of our newly curated collections. As customers look for more connection and transparency, we tell the stories that bring our brands to life.
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